Top 5 Lessons Learned Writing Cookbooks – Lessons 4 & 5

This a segment from Top 5 Lessons Learned Writing Cookbooks - a piece that I wrote and read aloud at Litquake 2011 at San Francisco's Mission Cheese.

 

Lesson 4:
“Cookbook” is now one word, but back in the day it used to be two: I’ve given up on finding out when this change transpired and why.  "Kosher" salt is not capitalized. There are at least six variations on the spelling of “kim chee”.

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Top 5 Lessons Learned Writing Cookbooks – Lesson 3

This a segment from Top 5 Lessons Learned Writing Cookbooks - a piece that I wrote and read aloud at Litquake 2011 at San Francisco's Mission Cheese.

 

Lesson 3:

After you’ve bought 137 copies of all of my books, please buy the following: Recipes into Type: A Handbook for Cookbook Writers and Editors, and Dianne Jacobs’ deeply-loved Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More. 

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Top 5 Lessons Learned Writing Cookbooks – Lesson 2

This a segment from Top 5 Lessons Learned Writing Cookbooks - a piece that I wrote and read aloud at Litquake 2011 at San Francisco's Mission Cheese.

 

Lesson 2:
Cooking reproducible food requires cooking like you’re in a laboratory. Take really, really, really careful notes.

If you cook, and I’m assuming you’re here because most of you do, then you’ve grown quite complacent in your kitchen pouring salt from the box into your palm until you have “enough”, squeezing an untold amount of lemon juice until you like how your soup tastes, or adding some unknown quantity of flour until a dough just “feels right”.

When you think of a dish you made three months ago, you might not recall if you used AP flour or white whole wheat, red wine vinegar or white wine vinegar. But when you’re developing multiple recipes over the course of a year that are blueprints for others, these careless omissions can happen. The work food writers do in their kitchen needs to be translated first into their own writing – not always an easy step. That writing is then handed to the reader whose brain must process while standing at their own kitchen counter, and the words are they only thing they have to dictate both how much and how it’s done.  

Like a road map, food writers need to provide critical street signs and signals that all too often aren’t always there – verbose details on sourcing ingredients, accurate measurements by weight as well as volume, precise temperature ranges, the length of time a project will take to complete, a better-than-ballpark yield, and doneness clues galore.  These are the details that require the kind of tracking and attention that we are rarely in tune to when we’re just throwing dinner together on a Tuesday night. But this, I believe, is one of a food writer’s many responsibilities to their readers.

When I was learning to cook, I would ask my mother to show me how to make her signature dishes, and I remember that frustration I felt when she would give me her uncalculated, and irreproducible, instructions: add SOME seltzer water to make matzo balls fluffy, pour in ENOUGH citric acid to make the stuffed cabbage tangy. It is my goal to do my best to alleviate this frustration for the people who buy my books.  I quickly learned that being a good cook and being a good recipe writer are two related, but entirely different skills, the latter of which I learned on the job.

If you’ve never done so before, go home tonight and try to write out the methodology for make a peanut butter sandwich. I have a finely honed food writer’s anxiety about total respect for my reader’s time and their hard-earned ingredients.  I can easily make myself crazy with a list of questions on every recipe that might look something like the following:

Is it safe to assume that the audience knows to start with sliced bread, or should I specify?  And I really want them to use natural and organic peanut butter; does it go without saying that a new jar needs to be stirred first?  Hmmm…better include a tip in the headnote that removing the lid and microwaving it for 30 seconds really helps the stirring process. Or, then again, the flavor of homemade peanut butter is so delicious and the process is so satisfying – would my readers hate me if I ask them to make their own peanut butter? I prefer peanut butter and honey on my sandwiches, but of course I need to address the whole jelly conundrum – is this an optional variation within the recipe or should it stand alone? Of course we’ll need to get an exact measurement on the amount of peanut butter needed – which means restraining myself from just smearing willy-nilly. Best to start with two tablespoons or so and then increase, teaspoon by teaspoon, until I have the right ratio of nut butter to bread.

Top 5 Lessons Learned Writing Cookbooks – Lesson 1

This a segment from Top 5 Lessons Learned Writing Cookbooks - a piece that I wrote and read aloud at Litquake 2011 at San Francisco's Mission Cheese.

 

Lesson 1:
Don't accidentally get your kitchen remodeled in the midst of writing a cookbook.  

I know how elitist this story will sound, but I’m going to go ahead with it anyway – the secret shame of nearly all food writers is that our very job is often one of extreme privilege.

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This Week! Tyler Florence Shop, Eat Real Fest – and TONS MORE in October!

I am jam-packed with events, classes, etc. If you'd like to stalk me more efficiently, please use this helpful guide:

THIS Thursday, September 22nd, 2011, Tyler Florence Shop in Mill Valley. Talking, cooking, feeding you, selling books, etc. Will The Big Man be there? Only the shadow knows...

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Next Jam It Salon – The Marketplace Edition – Tues, Oct. 11, 2011

Amazing and special event for the next Jam It Salon at the brand spankin' new locale of 18 Reasons! Educate yourself on Cottage Food laws in California, and learn how to take your awesome homemade food along the micro-entrepreneurial route. Special guest presentations from New Taste Marketplace and Sustainable Economies Law Center.

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So Much New News!

Hello BlogoUniverse! Lots happening in the world of food eating of late.  First off, some mad shout-outs to those who have been tooting my horn.  You know who you are.  You don't?  Oh, in that case, let's name names: Punk Domestics (both review and giveaway), SFoodie, and Healthy Green Kitchen. Also, LOVING this HIGH-larious pic with Chef Eric from Boston's Trident Booksellers, where I did my thang September 12th, 2011.  

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Tons of New Press Coverage!

Just to satiate my mad collection of press coverage for myself and my books, here's a few links to pieces written of late:

 

 LOVE the title on this one:

Put Up or Put Out with Can It, Bottle It, Smoke It - Seattle Weekly

 

 And on Boston's Public Radio Kitchen, skilled wordsmith Jaime Lutz pays me one of my most fave compliments to date:

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The Kitchn is Totally Bitchin’

Many, many thanks to The Kitchn for its uber-kind review.  It reads, in part:

Can It, Bottle It, Smoke It takes our DIY home-cooking projects to the next level. There are recipes for pantry staples in here that never in our wildest dreams did we imagine could be made at home without lots of special equipment or fancy techniques. 

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Canning Across America

Everyone join hands and CAN for Canning Across America! The canvolution is on...

I shared this post on plums and my recipe for plum catsup.